What is Wayfinding?

A wayfinding system is used to help citizens and visitors better navigate a physical space like a trail, park, or city. Ontario's wayfinding system will use updated branding to introduce visitors to the "Gateway to Adventure".

The Project So Far

  • The City, working together with Four Rivers Cultural Center, received a $20,000 grant for a wayfinding project in September 2019.
  • After a bidding process, the City chose to work with Trademark on the wayfinding and branding project. 
  • In March 2020, Trademark presented three branding options to City Council. Council then let citizens decide which direction to go.
  • In June 2020, Trademark returned with three style options for the wayfinding signs. Council again gave the choice to citizens.
  • After community feedback, the final brand for the City was selected.
  • The Budget Committee has set aside $60,000 in FY 2020-2021 for the manufacturing of the wayfinding signs. The City is also pursuing additional grant funding for the manufacturing stage. Installation of wayfinding signs will begin in 2021. 

Cultural Patterns

As part of the branding production process, Trademark worked with many groups and organizations from our community to add representation from the diverse cultures of Ontario. These patterns will be on display throughout the wayfinding system.  

Project Notes

Wayfinding Grant Announcement
The Evolution of Ontario's Logo
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